CLOUD SPORTS PRIVACY NOTICE
Effective Date: 15th June, 2026.
Website: http://www.cloudsports.africa
CLOUD SPORTS PRIVACY NOTICE
Last updated: 01/06/2026
WHO WE ARE
This notice outlines how Cloud Sports Inc. (“we”, “us”, or “our”) – better known as Cloud Sports – collects and uses your personal information when you use our services – websites, applications, products, and/or content. It should be read and understood in conjunction with our local Terms and Conditions and any other applicable notices specific to certain services offered by Cloud Sports.
This notice has been developed in accordance with applicable data protection law in the countries where we operate, and where necessary, we provide additional information to account for varying legislative provisions in applicable countries.
We collect and use your personal information to provide, promote and improve our services, grouping the information we collect into different categories as set out below.
Information associated with creating and managing your user account, including your name, email address, address, account ID, identification, age, gender, date of birth, telephone number, activation code, subscription type and account preferences.
Information associated with collecting payments from you for the provision of our services, including bank account number, payment/credit card or other payment method details, payments to/from you directly or indirectly, and your invoice and transaction details.
Information about your use, activity and interaction with our content and services, including platform navigation, pages viewed, content watched, and search queries.
Information about your device or browser used to access our services and other technical information, including your IP address and device or unique identifiers. Please see our https://www.cloudsports.africa/cookies-policy/
Information where you chose to interact with us or where we contact you directly as an existing subscriber via our customer services teams, including chat conversation transcripts, contact information and detail regarding the reasons for contacting us.
Information provided where you have chosen to participate in surveys, beta tests or any other feedback engagement, including reviews, suggestions or ratings of content.
Information provided by you about your preferences to receive marketing communications from us and third parties, or where you participate in promotions, prize draws and competitions, and direct marketing communications with you, including emails, push-notifications, text messages.
Information about your preferences to receive tailored advertising on our platforms, and/or in combination with the Technical information (see above), used by us and third parties to select, display and measure the use of tailored and non-tailored advertising. Please see https://www.cloudsports.africa/cookies-policy/
We also collect, store, use and share aggregated information such as statistical or demographic information. This could be derived from your personal information but is not itself considered personal information. Should this data be combined with any personal identifier, the provisions of this notice will apply.
We do not collect any special categories of personal information about you: this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic or biometric information.
collect and use your personal information that is provided to us when you register for, subscribe to or otherwise use our services. Examples of categories of information you may give us include Account information, Payment information, Usage information, Technical information, Customer Service information, Marketing information, Feedback and Survey information and Advertising information, and Aggregated information.
We may automatically collect and use personal information about your device and your use of, and interactions with, our services. We do this through a variety of technical methods, including the collection of personal information and information via cookies and similar technologies. Please see our Cookie Notice. https://www.cloudsports.africa/cookies-policy/
We collect and use personal information about you from other sources and from third parties to the extent permitted by applicable law. We combine and connect the personal information we collect from and about you with personal information we receive from these other sources. Where personal information is transferred to us from third parties, we take steps to verify that these third parties are legally permitted to disclose this information to us.
These other sources may include entities within Cloud Sports, third party databases (such as publicly available databases) and other third-party services providers and partners including but not limited to:
If you choose to access Cloud Sports services using a social login (such as Google, Apple, Facebook, X/Twitter, or LinkedIn), we will receive certain personal information from the provider. This may include your name, email address, profile picture, and a unique identifier associated with your account. We do not receive your social media passwords or full account details. The information shared with us depends on your privacy settings with the social login provider.
The Cloud Sports App may request access to certain device features (including, but not limited to, storage for offline downloads, notifications, camera, microphone, or location services). You can manage permissions in your device settings. Denying permissions may limit app functionality, including the ability to download or stream certain Content.
We, or organisations acting on our behalf, may use your personal information for justified and specified purposes, and in each instance, relying on an applicable lawful basis under applicable data protection law. These basis include but not limited to:
We process your personal information for the following purposes under each lawful basis as set out below.
iii) Legal Obligation
For processing purposes based on our legitimate interests, we have provided the information from our balancing test when assessing whether each processing purpose constitutes ‘necessary’ processing for our own or a third party’s own purposes, to ensure processing does not override your rights and freedoms.
Processing Purpose: To prevent, detect, mitigate and investigate suspected or actual fraud, security breaches and other unlawful or harmful activities.
Legitimate Interest: Protect our business, our services and its users from fraudulent or otherwise unlawful or harmful activities
Processing Purpose: To monitor and improve the information security of our services.
Legitimate Interest: Keep our services (including our related intellectual property rights) and your personal information secure and to mitigate the risk of accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your personal information.
Processing Purpose: To use data analytics, research, development, testing and analysis to improve and enhance our services, to diagnose and fix problems and develop and test new content, products, services and features.
Legitimate Interest: Keep our services updated and relevant, to optimise user experience, to inform our marketing, advertising and content strategy, and otherwise to develop and grow our business.
Processing Purpose: To detect abuse of our services.
Legitimate Interest: Protect our business and mitigate the risk of unauthorised use (including piracy).
Processing Purpose: To monitor compliance with and to enforce our Terms and Conditions (including, but not limited to, determining free trial eligibility or the use of a number of devices in violation of the Terms and Conditions), this Privacy Notice and other rules and policies.
Legitimate Interest: Protect our business and mitigate the risk of unauthorised use.
Processing Purpose: To compile and use Aggregated Information for internal and external business purposes.
Legitimate Interest: To use Aggregated Information to better understand our users and how they use our services, to report on the effectiveness of content to rights holders and advertising campaigns to ad partners, to inform our marketing, advertising and content strategy, and otherwise to develop and grow our business.
Processing Purpose: For profiling purposes so that we can (subject to any preferences you have expressed, including consent, where required) build a profile about you and your interests to:
Legitimate Interest: Better understand our users and how they use our services, to provide a more personalised and tailored user, content, advertising and marketing communication experience to you, and to develop and grow our business.
More information on opting-out of tailored ads can be found in our Cookie Notice https://www.cloudsports.africa/cookies-policy/
Processing Purpose: To technically deliver ads and/or content on our services.
Legitimate Interest: For ours and our advertising partners’ legitimate interests to allow you to see and interact with ads on our services.
Processing Purpose: To select and display basic and non-tailored ads, measure ad performance, and generate audience insights from ads displayed to you on our Services (subject to any preferences you have expressed (including consent, where required)).
Legitimate Interest: To select and display basic and non-tailored ads, measure ad performance, and generate audience insights from ads displayed to you on our Services (subject to any preferences you have expressed (including consent, where required)). For ours and our advertising partners’ legitimate interests to:
Processing Purpose: To make ads displayed to you on our services more relevant and tailored to you and your interests (subject to any preferences you have expressed – including consent, where required).
Legitimate Interest: Use the information we and our advertising partners hold about you to help us sell our ad inventory and to make the ads you see more relevant and tailored to your interests.
More information on opting-out of tailored ads can be found in our Cookie Notice https://www.cloudsports.africa/cookies-policy/
Processing Purpose: To market our services – subject to any preferences you have expressed, including consent, where required – including:
Legitimate Interest: Show you more relevant marketing and advertising related to our services, to better target prospective customers who have shown an interest in our services (e.g. by navigating to our websites or applications), and to analyse the performance of our marketing communications and advertising.
To process your information to send you direct marketing communications relating to similar goods and services to the one you have taken out or have expressed an interest in.
You are free to opt-out of direct marketing communications at any time – see the Direct Marketing section.
Processing Purpose: To administer competitions and other offers/promotions which you enter, including sending you prizes won.
Legitimate Interest: Enable us to process entries to select winners and issue prizes to these winners.
Processing Purpose: To geo-block content on our Services.
Legitimate Interest: For ours and our rights holders to only show you content when you are in the relevant territories, except when legally permitted.
Processing Purpose To provide our commercial partners with information about users’ use of any co-branded parts of our services, including historical use data.
Legitimate Interest: For the purposes of meeting our contractual obligations.
Processing Purpose: To provide customer services support to resolve queries and issues via our customer service channels, including email, webchat, telephone, social media, and instant messaging services (e.g. WhatsApp).
Legitimate Interest: For the purposes of increasing your satisfaction whilst using Cloud Sports products and services through enabling us to resolve your issues or enquiries through providing direct personal assistance.
We process the personal information received from social login providers for the following purposes:
We share your personal information and other information as set out below. Where we disclose your personal information to service providers or third parties, we require them to respect the security of your personal information, to treat it in accordance with applicable law, and to use it only for specified and authorised purposes.
We disclose your information to third party service providers authorised by us and acting on our behalf to operate functions of our services.
We may share your information with partners such as advertising partners, mobile carriers, TV/games console manufacturers, and/or set top box operators to coordinate with them on providing our services to their customers.
If you have subscribed to receive certain channels within Cloud Sports, we may share certain data with the relevant content providers.
Where a content provider is an independent data controller, and/or the content provider can lawfully do so, the content provider may send you marketing and promotional material using your data.
We will share your personal information with third parties where you have consented to this or otherwise to the extent legally permitted:
We share your personal information to other Cloud Sports entities as set out in the Purposes and Use of Your Information section above, including:
We share your personal information to our professional advisers and the professional advisers of other Cloud Sports entities including lawyers, bankers, auditors, insurers and accountants.
In the event of any reorganisation, restructuring, merger or sale, or other transfer of assets, we will transfer information, including your personal information, provided that the receiving party agrees to treat your personal information in a manner that is consistent with this notice.
In order to detect, investigate and prevent fraud, money laundering and other harmful or unlawful activities, we may disclose your personal information and information to third parties including, but not limited to, any relevant regulator, financial institutions and law enforcement agencies or any other body that deals with the investigation of alleged offences or unlawful activities.
If you use a social login to access our services, the provider (Google, Apple, Facebook, X/Twitter, LinkedIn) may act as an independent controller of the data they share with us. We encourage you to review the provider’s privacy notice to understand how they process your information. We do not share your Cloud Sports account data back with these providers unless required for authentication or security purposes.
We share your personal information and other information with third parties where we are under a duty to, or reasonably believe we need to, disclose or share your personal information in order to:
Cloud Sports is a global organisation, and your personal information may be transferred, stored and processed between any of the countries in which we, our entities or third parties operate for any of the purposes set out above.
For such international transfers we ensure the appropriate safeguarding of your personal information through only transmitting information via transfer mechanisms approved by the applicable data protection laws.
Information in relation to mechanisms governing these transfers can be requested via the Contact Us section.
Your use of the Cloud Sports App is also subject to the compliance of the privacy policies of the app store (Apple App Store, Google Play Store) from which you downloaded the app. These stores may collect and process data independently of Cloud Sports, and we encourage you to review their privacy notices.
We will only retain your personal data for as long as necessary to fulfil the purpose for which it was collected, or to comply with legal, regulatory, or internal policy requirements. To determine the appropriate retention periods, we consider:
Depending on applicable data protection laws, you are able to exercise your rights in respect of your personal information we process to request:
To exercise your rights, please see the Contact Us section. We may not be able to comply with your request based on exceptions that we can rely upon under applicable data protection laws associated with your country of residence. Should this be the case, we would inform you of this when you contact us.
We will acknowledge requests immediately and without delay and will aim to complete your request within one calendar month; such a period may be extended where necessary, taking into account the complexity and number of the requests. If needed, we will inform you of any such extension within one month of receipt of the request, together with the reasons for the delay. Where required, we will take reasonable and appropriate steps to verify your identity when making a request, or the authorisation of third parties making a request on your behalf, to comply with applicable data protection laws and ensure the security of your personal information.
Subject to your preferences (including consent, where required), we collect and use your personal information to send you direct marketing communications about our services, or services of our Partners, via email, push notification and text message (‘SMS’). You can amend any of the above preferences via the Marketing Preference Centre in your Cloud Sports account or, in the case of emails, by clicking on the ‘Unsubscribe’ link in the footer of the email.
Unless otherwise stated in localised privacy notices in accordance with applicable data protection law in the countries where we operate, you must be 12 years of age or older to subscribe to our services. Parents and legal guardians have the duty to ensure they guide and supervise their children in the use of our services. We do not knowingly collect and/or share personal information about children and will take steps to delete such information without notification should we become aware of such processing. If you are a parent or guardian and have reason to believe that we have collected personal information from or about your child, please contact support@cloudsports.africa.
We are committed to protecting your personal information, and to do so we deploy industry-standard physical, technical and organisational security measures in the collection, storage, use and transfer of your information. Whilst no security measures are impenetrable, the controls we apply are designed to maintain the confidentiality, integrity and availability of your personal information.
You also have a part to play to safeguard your personal information and you help can do this by:
Should you suspect malicious use of or access to your Cloud Sports account or have received a suspicious email claiming to be from Cloud Sports, please contact us via the methods in the Contact Us section.
We keep this notice under regular review to ensure it reflects how we process your personal information, including changes to our processing purposes, your rights in respect of your personal information, and substantive or material changes to how we process personal information. We may take proactive measures to notify you of any such changes via an appropriate means to ensure you remain informed, such as emails, and website pop ups.
If you have any questions in respect of this notice about the collection and processing of your personal information, or to exercise your rights, please contact support@cloudsports.africa
You can raise an issue regarding your personal information via support@cloudsports.africa.
If you have contacted us regarding your personal information and are still not satisfied with our response and in any other case, you have the right to lodge a complaint with your local supervisory authority.
